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Surge in Exhibitor Bookings with New Dates for IFFS/AFS 2008

Over 80 per cent of floor space booked eight months prior to fair

Singapore, 3 August 2007 – IFFS Pte Ltd, organiser of the International Furniture Fair Singapore 2008/25thASEAN Furniture Show (IFFS/AFS 2008), has registered an increase of more than 25 per cent in bookings in light of the recent announcement of the change in dates for IFFS/AFS 2008. Now scheduled for 9 to 12 March 2008, local and overseas participants are optimistic that IFFS/AFS 2008 will garner even higher visitorship. IFFS/AFS 2008, which will be held over four days, will spread over seven halls at the Singapore Expo, making it the largest in the show’s 25-year history. Over 80 per cent of the total nett floor space of 44,000 sqm has been booked to date, compared to 55 per cent during the same period last year.

Mr Quek Chin Tuan, Chief Executive Officer of IFFS Pte Ltd, said: “We are delighted to see that both local and foreign companies have responded so well to IFFS/AFS 2008. We have recently learnt that the first show in the China circuit, Dongguan’s International Famous Furniture Fair, will be changing its dates to 16 - 20 March 2008. This brings our fair even closer to the start of the major China furniture trade show circuit and makes it easier for global industry players to participate in the different shows. We will continue to ensure that travel and logistical inconveniences are minimised for trade visitors and exhibitors.”

With more than 300 exhibitors confirmed so far, IFFS/AFS 2008 promises to be the place to see quality, design-centric furniture from industry members across Southeast Asia and around the world. Singapore’s central location in the region makes it an excellent starting point for travel in Asia, and with the new dates, IFFS/AFS 2008 offers even more timesavings and convenience for all global trade players.

As testimony to the Fair’s effectiveness as a business gateway for international exhibitors in Asia, over 80 per cent of the 36,000 sqm of nett space reserved at IFFS/AFS 2008 has been booked by repeat exhibitors, while the remaining is filled by new exhibitors.

Signalling a more optimistic economic outlook, many of the repeat exhibitors have also significantly increased their exhibition space for next year’s show. Local furniture manufacturer Star Furniture, for example, has increased its floor space by about 30 per cent after the announcement of the change in dates.

Mr Kenny Koh, Managing Director of Star Furniture Industries Pte Ltd, said: “We are confident that the date change for IFFS/AFS 2008 will attract more visitors to the fair. IFFS/AFS has always been a good business platform for us and it is an annual event that plays a significant role within our strategic business plans. We will be showcasing our latest furniture collections and we believe they will be well received by the international audience.”

Mr Roger Harris, Merchandise Manager of Furniture of MRP Services/Menton Imports, New Zealand and a regular visitor at IFFS/AFS was also glad to hear about the shift in dates. He said: “IFFS/AFS has certainly lived up to its reputation of being the “Best Show in Asia” over the past few years. This change in date means less transit time for buyers like myself who need to attend several shows within the region. It shows good foresight and is a really good move on IFFS’ part. I’m also very pleased to learn that the show in 2008 has expanded from six to seven halls, which will mean a greater variety of furniture products and designs to source from, higher participation levels and better opportunities all round. I look forward to a great show.”

Responses by members of overseas furniture associations have also been enthusiastic. At a recent balloting session organised by ASMINDO, the Indonesian Furniture Industry and Handicrafts Association, for its members, more than 3,500 sqm of nett floor space under the Indonesia pavilion at IFFS/AFS 2008 was snapped up on the spot. To date, ASMINDO has another 33 companies on the waiting list for the remaining booth space. The high demand for exhibition space at the fair is an attestation to the prestige and business opportunities accredited to the fair.

Indeed, Mr Gerard Van Horen, Managing Director of Olori Furniture Pty Ltd, Australia, a firsttime exhibitor at IFFS/AFS next year, echoed his excitement about the prospects that the fair will bring. He said: “We’ve heard so much about IFFS/AFS being an exceptional marketing platform. It’s grown to become an international furniture trade event that we simply cannot afford to miss. We can’t wait to showcase our unique products and we are confident that IFFS/AFS 2008 will be able to help us expand our business contacts, broaden creative horizons and achieve good results.”

For more information on IFFS/AFS 2008, please visit www.iffs.com.sg.

About International Furniture Fair Singapore Pte Ltd (IFFS Pte Ltd)
International Furniture Fair Singapore Pte Ltd (IFFS Pte Ltd) is a subsidiary of SFIC, which owns 60 per cent of IFFS Pte Ltd. MP International Pte Ltd owns the remaining 40 per cent share of the company. IFFS Pte Ltd’s business is in organising and managing furniture and furniture-related fairs, exhibitions, shows, conferences and other events worldwide. IFFS Pte Ltd organises the annual International Furniture Fair Singapore, which is held in conjunction with the ASEAN Furniture Show. In addition, IFFS Pte Ltd and MP International have launched the International Hospitality Furniture Expo, which will be held in Bahrain from 3 – 5 September 2007. The company has a six-member Board of Directors, comprising the Chairman of the Board, Mr James Koh, who is Presidential Advisor to SFIC, Mr Andrew Ng, the current SFIC President, Messrs Jerry Tan and Sim Kah Choon who are Vice-Presidents of SFIC, Mr James Chia and Ms Sylvia Phua, Chairman and CEO of MP International Pte Ltd respectively.

About International Furniture Fair Singapore/ASEAN Furniture Show (IFFS/AFS)
The International Furniture Fair Singapore, held in conjunction with the ASEAN Furniture Show (IFFS/AFS) began in 1981 and has since grown to be regarded by industry experts as Asia's most prestigious furniture trade show. IFFS/AFS provides an effective marketing platform for regional companies to venture into global markets. As a testimony to the quality of the show, IFFS/AFS is the first Asian-based international furniture fair to be accepted as a member of the elite Union des Foires Internationales, a Paris-based international authority on trade fairs. In addition, it is the only furniture trade event in Singapore to be awarded the 'Approved International Fair' status by the Singapore Tourism Board. The Singapore Exhibition and Convention Bureau also recognises the fair as a major event on Singapore's international exhibition calendar.

Issued by : Foreword Communications Pte Ltd

On behalf of : International Furniture Fair Singapore Pte Ltd

For media enquires, please contact:

Jasmine Sim (Consultant)/Sylvia Lim (Senior Associate)
Foreword Communications Pte Ltd
Tel: +65 6338 5918
Email: jasmine@foreword.com.sg / sylvia@foreword.com.sg

Quek Chin Tuan (Chief Executive Officer)/Juliana Gan (Assistant Marcom Manager)
IFFS Pte Ltd
Tel: +65 6569 6988
Email: chintuan@iffs.com.sg / juliana@iffs.com.sg

 

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