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IFFS/AFS 2009 Continues to Deliver Bullish Results in Challenging Times

SINGAPORE, 7 April 2009 – The International Furniture Fair Singapore 2009 and 26th ASEAN Furniture Show (IFFS/AFS 2009) saw a healthy attendance of 15,606 trade visitors from 118 countries, solid testimony of the strength and liveliness of the furniture trade industry in Singapore and the region despite the economic downturn.

At the four-day event held from 9 to 12 March, a total of 104 overseas buying delegations from 38 different countries visited the fair. Boasting prominent players from Australia, Germany, Hong Kong, India, South Africa, Spain, the UAE, UK and USA, IFFS/AFS 2009 has emerged as the preferred sourcing destination for top buyers even as the industry rationalises globally.

As an all-round effective springboard to the Asian and international markets for global trade players, IFFS/AFS 2009 achieved an estimated total of US$ 245 million in spot orders. As a result of the business opportunities secured during the fair, an additional estimated US$2.2 billion in follow-on sales is also expected for the year ahead.

IFFS/AFS 2009 has also garnered an estimated US$ 41 million in economic spin-offs for Singapore’s Meetings, Incentives, Conventions and Exhibitions (MICE) and tourism sectors.

Covering six halls and a gross area of 60,000 square metres at the Singapore Expo, IFFS/AFS 2009 showcased a fascinating array of quality, well-designed furniture from 471 Asian and international exhibitors from 33 countries. New exhibitors hailing from 26 different countries made up close to 30 per cent of total exhibitors, providing much freshness as well as greater avenues for potential new business ventures and tie-ups.
With more than 60,000 pieces of furniture and furnishing products featured, IFFS/AFS 2009 offered unparalleled variety and quality buying opportunities. The fair also gathers the largest collection of products from China, Hong Kong, Indonesia, Taiwan and Vietnam exhibitors, exhibited outside these respective countries, making it truly Asia’s one-stop sourcing haven.

Design took centre stage at IFFS/AFS 2009, which saw the highly successful return of the expanded PLATFORM showcase and the display of the top entries in the Furniture Design Award 2009 and 5th FL!P Challenge. The Furniture Design Forum 2009, held in conjunction with the Fair on 11 March also met with great success. Featuring keynote speaker, international celebrity designer Mr Karim Rashid, the venue was filled to the brim with 439 participants comprising furniture industry players, designers, architects, design students, trade agencies and the media.

Buyers were also able to view first-to-market collections launched at the fair, including the new PINKER series developed by Mr Karim Rashid in collaboration with Office Planner Pte Ltd and the Level collection by renowned designer Mr John Kelly for Koda Ltd.

Mr Tony Pang, Chairman of the IFFS/AFS 2009 Show Advisory Panel, said: “While the general market sentiment is largely cautious, the results of IFFS/AFS 2009 have exceeded our expectations. We are heartened to have received very positive feedback from international buyers and exhibitors, both on-ground and post event. The numbers and positive response proved that global furniture trade players have indeed remained fully confident in the value and effectiveness of the fair. While the world economy is bracing for challenging times ahead, we remain completely committed to further
improving the quality of IFFS/AFS to provide greater value-add and will offer even better incentives for participants and visitors in IFFS/AFS 2010.”

A list of quotes from buyers and exhibitors at IFFS/AFS 2009 has been appended for your use. For more updates on IFFS/AFS 2010, please visit www.iffs.com.sg

About International Furniture Fair Singapore Pte Ltd (IFFS Pte Ltd)
International Furniture Fair Singapore Pte Ltd (IFFS Pte Ltd) is partly owned by the Singapore Furniture Industries Council (SFIC) and MP International Pte Ltd. IFFS Pte Ltd’s primary objectives are to organise and manage furniture and furniture-related fairs, exhibitions, shows, conferences and other events worldwide. This includes the annual International Furniture Fair Singapore/ASEAN Furniture Show (IFFS/AFS), a keynote event on the furniture trade exhibition calendar that is widely regarded as the “Best in Asia” by the industry. The company has a six-member Board of Directors, comprising the Chairman, Mr Andrew Ng who is also President of SFIC, Mr Jerry Tan and Mr Kenny Koh, SFIC Vice Presidents, SFIC Presidential Advisor, Mr James Koh, Chairman of MP International Pte Ltd, Mr James Chia and Ms Sylvia Phua, CEO of MP International Pte Ltd.

About International Furniture Fair Singapore/ASEAN Furniture Show (IFFS/AFS)
The International Furniture Fair Singapore, held in conjunction with the ASEAN Furniture Show (IFFS/AFS) began in 1981 and has since grown to be regarded by industry experts as Asia's most prestigious furniture trade show. IFFS/AFS provides an effective marketing platform for regional companies to venture into global markets. As a testimony to the quality of the show, IFFS/AFS is the first Asian-based international furniture fair to be accepted as a member of the elite Union des Foires Internationales, a Paris-based international authority on trade fairs. In addition, it is the only furniture trade event in Singapore to be awarded the 'Approved International Fair' status by the Singapore Tourism Board. The Singapore Exhibition and Convention Bureau also recognises the fair as a major event on Singapore's international exhibition calendar.

Issued by : Foreword Communications Pte Ltd

On behalf of : International Furniture Fair Singapore Pte Ltd

For media enquiries, please contact:

Juliana Teo (Account Director) / Sylvia Lim (Consultant) / Alanna Yeo (Senior Associate)
Foreword Communications Pte Ltd
Tel: +65 6338 5918
Email: juliana@foreword.com.sg / sylvia@foreword.com.sg / alanna@foreword.com.sg

Shermaine Ong (Executive Director) / Juliana Gan (Marketing Communications Manager)
International Furniture Fair Singapore Pte Ltd
Tel: +65 6569 6988
Email: shermaine@singaporefurniture.com / juliana@iffs.com.sg

 

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