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Singapore, 20 January 2010 – With less than two months to go, the International Furniture
Fair Singapore 2010/27th ASEAN Furniture Show (IFFS/AFS 2010) slated for 9 to 12 March
2010 is running chock-a-block with a total of 40,000 nett square metres of exhibition space, a
testament to the fair’s reputation on the global furniture trade scene. Featuring a strong line-up
of debut exhibitors and loyal supporters from Singapore and beyond, IFFS/AFS 2010 will see
design having a stronger prominence and a wide collection of cutting-edge furniture creations
on display.
Said Mr Richard Koh, Chief Operating Officer of IFFS Pte Ltd: “We are very excited as we move
into our final stages of preparation for IFFS/AFS 2010 and we are very pleased with the stellar
selection of exhibitors at the fair. IFFS/AFS has always been known for its distinctive focus on
furniture design. Working in tandem with the Singapore Furniture Industries Council (SFIC),
IFFS/AFS has, over the years, successfully implemented elements like PLATFORM and the
Furniture Design Award showcase. This year, we are taking design to the next level by
introducing an overarching tag ‘D’Space’ (which stands for Designer Space) for all our design
initiatives at the fair as we feel design is the way forward for growth of the industry and will be
actively promoting this.”
Under the D’Space umbrella is a new and expanded design exhibition area in Hall 3 where
buying delegates can view innovative and creative designs at PLATFORM and from Design &
Objects, an association from Thailand featuring their local design talents, participating for the
first time. The group, which counts more than 70 companies as members, has built a solid
reputation for fresh designs and quality products in both the local and international markets
since its inception in 1999. Joining them to a showdown of cutting-edge pieces is a collective of
international designers including the renowned John Kelly Furniture and Sable Island, all
launching their collections for the first time in D’Space.
IFFS/AFS 2010 has registered an increase in participation from ten countries, with companies
from Australia, China, Germany, Hong Kong, Italy, Malaysia, the Netherlands, Thailand, the
Philippines and USA signing up for more exhibition space. Of the total number of exhibitors, 20
per cent are making their debut at IFFS/AFS 2010, promising visitors new and exciting products
to look out for.
Buyers can expect to source from a wide assortment of furniture and furnishing products
offered by these first-time exhibitors from Asia and the world over. Companies making their
debut at the fair include Vincent Sheppard NV (Belgium), Holili Outdoor Emotions
(Germany), Andrew Martin Asia, SAP Products Ltd, Vintage Collection Ltd and Zooko
Asia from Hong Kong, Amangriya, Belladonna Primaraya PT and Ecolene from Indonesia,
Maspar-Mahajan Overseas Pvt Ltd and Sharda Exports from India, Hin Lim Furniture
Manufacturer Sdn Bhd, Gao-Ling Industries Snd Bhd and Zolano Design Snd Bhd from
Malaysia, Ninety-Nine Inc and Colin Ross Taiwan Inc from Taiwan, Tetrad International Co
Ltd from Thailand , Lebello from USA and ENCORE by Arda Ltd from Vietnam.
Newcomers from Singapore include Amardeep Fabrics Pte Ltd, Bali Connection Pte Ltd,
Ballywilliam by Sianhall, Cassarredo Abundance Marketing, Evershine Corporation Pte
Ltd, More Than Living LLP, Novaz Singapore Pte Ltd, Sam and Sara Home Pte Ltd, Seng
Lee Interiors Pte Ltd and St Louis Pte Ltd. Singapore Mozaic ambassador Lorenzo
International Limited has also showed its support for IFFS/AFS by returning to the fair after a
five-year hiatus.
Amongst the 80 per cent who are making a return to IFFS/AFS 2010 are the industry’s big
players and stalwart supporters, Kenas Pacific Pte Ltd and Halo. Both hailing from Hong
Kong, they are the fair’s two biggest exhibitors, with booths measuring 900 nett square metres
and 700 nett square metres respectively. Also looking to wow buyers with their wealth of
product ideas and magnificient showcases are Koda Ltd from Singapore with a 670 nett
square metre space, and Zhejiang KUKA Technics Sofa Manufacture Co Ltd from China
and Violino Limited from Hong Kong with 600 nett square metres each.
IFFS/AFS 2010 has even attracted participation from SIA OŠUKALNS, a first-time exhibitor
specialising in soft furnishings hailing all the way from Latvia, as well as new entrant CL Home
from Greece, whose forte is in wooden furniture. The addition of these two companies further
enhances the country representation at IFFS/AFS 2010, making it the fair in Asia with the
highest number of participating countries!
For more information on IFFS/AFS 2010, please visit www.iffs.com.sg.
About International Furniture Fair Singapore Pte Ltd (IFFS Pte Ltd)
International Furniture Fair Singapore Pte Ltd (IFFS Pte Ltd) is partly owned by the Singapore Furniture Industries Council (SFIC) and MP International Pte Ltd. IFFS Pte Ltd’s primary objectives are to organise and manage furniture and furniture-related fairs, exhibitions, shows, conferences and other events worldwide. This includes the annual International Furniture Fair Singapore/ASEAN Furniture Show (IFFS/AFS), a keynote event on the furniture trade exhibition calendar that is widely regarded as the “Best in Asia” by the industry. The company has a six-member Board of Directors, comprising the Chairman, Mr Andrew Ng who is also President of SFIC, Mr Jerry Tan and Mr Kenny Koh, SFIC Vice Presidents, SFIC Presidential Advisor, Mr James Koh, Chairman of MP International Pte Ltd, Mr James Chia and Ms Sylvia Phua, CEO of MP International Pte Ltd.
About International Furniture Fair Singapore/ASEAN Furniture Show (IFFS/AFS)
The International Furniture Fair Singapore, held in conjunction with the ASEAN Furniture Show (IFFS/AFS) began in 1981 and has since grown to be regarded by industry experts as Asia's most prestigious furniture trade show. IFFS/AFS provides an effective marketing platform for regional companies to venture into global markets. As a testimony to the quality of the show, IFFS/AFS is the first Asian-based international furniture fair to be accepted as a member of the elite Union des Foires Internationales, a Paris-based international authority on trade fairs. In addition, it is the only furniture trade event in Singapore to be awarded the 'Approved International Fair' status by the Singapore Tourism Board. The Singapore Exhibition and Convention Bureau also recognises the fair as a major event on Singapore's international exhibition calendar.
Issued by : Foreword
Communications Pte Ltd
On behalf of :
International Furniture Fair Singapore Pte Ltd
For media enquiries, please contact:
Juliana Teo (Account Director) / Adeline Li (Senior Associate) / Rachael Klyne (Associate
Foreword Communications Pte Ltd
Tel: +65 6338 5918
Email: juliana@foreword.com.sg
/ adeline@foreword.com.sg / rachael@foreword.com.sg
Juliana Gan (Marketing Communications Manager) / Chua Siew Bee (Senior Executive, Marketing Communications)
International Furniture Fair Singapore Pte Ltd
Tel: +65 6569 6988
Email: juliana@iffs.com.sg / siewbee@iffs.com.sg
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