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SINGAPORE, 20 October 2006
– Named the gold and silver award winner in
the Furniture Manufacturer Category of the Singapore
Furniture Award (SFIA) 2006 respectively, Koda Ltd
and Sitra Holdings, two of Singapore’s leading
furniture powerhouses will be setting the quality
benchmark for the Singapore Pavilion at the International
Furniture Fair Singapore 2007/24th ASEAN Furniture
Show (IFFS/AFS 2007).
Recognised as household names in
the international furniture circuit, Koda and Sitra
won kudos at SFIA 2006 with their financial growth
and consistency, leadership in manufacturing, marketing
prowess and management philosophy. Their participation
at IFFS/AFS 2007 further consolidates the show’s
reputation as Asia’s “must-see”
premier furniture trade event and a highly anticipated
one in the global furniture show circuit.
Mr Jerry Tan, Chairman of the IFFS/AFS
2007 Organising Committee, said: “We are proud
to count the winners of SFIA among our exhibitors
at IFFS/AFS 2007. Koda’s and Sitra’s presence
at IFFS/AFS 2007 reaffirms the show’s ability
to attract world-class furniture trade exhibitors
and buyers. The two companies are representative of
high-calibre local furniture players who are going
to make a big impact at the show with their products
and designs. Coupled with the enthusiastic participation
that we’ve received so far from leading furniture
players worldwide, we are confident that IFFS/AFS
2007 will continue live up to its reputation as the
“Best Show in Asia.”
Established in 1972 and currently
listed on the Main Board of the Singapore Stock Exchange,
Koda is a leading original design manufacturer of
furniture. With its strong product development, quality
product design expertise and precise workmanship,
Koda has been able to offer more than 300 differentiated
product models to more than 150 established up-market
customers located in over 50 countries.
At IFFS/AFS 2007, Koda will be
taking up a booth measuring 761-sqm, an increase of
38% in area from the previous show. This makes the
sprawling Koda booth one of the largest at IFFS/AFS
2007.
“Koda has participated in
the IFFS/AFS for the past 18 shows and each year,
we have garnered wonderful results. We are proud to
return to IFFS/AFS 2007 with the added edge as a winner
of the SFIA Furniture Manufacturer Award. This recognition
reaffirms the Koda brand name in the international
furniture market. Coupled with the larger exhibition
space, we wish to showcase a wider range of our quality
products and to continue growing our businesses worldwide,”
said Mr James Koh, Deputy Chairman and Managing Director,
Koda Ltd.
A leading brand-centric distributor
of high quality wood-based products and lifestyle
furniture, Sitra was awarded one of the Enterprise
50 Awards for two consecutive years in 2004 and 2005,
achieving 27th and ninth position respectively. Headquartered
in Singapore, the Group now boasts a diverse customer
base with over 270 corporate clients spanning 48 countries
in Australasia, Asia, Europe, North America and the
Middle East
Next year, Sitra returns to IFFS/AFS
2007 for the sixth year, this time with a larger exhibition
space of 370-sqm.
Mr Steven Chew, Chief Operating
Officer of Sitra Holdings (International) Pte Ltd,
Singapore said: “The IFFS/AFS just keeps getting
better for us since we started exhibiting at the fair
in 2002 and we hope to be able to establish more market
contacts next year. Our achievement at the SFIA will
give buyers greater confidence in the quality of our
products when they visit us at IFFS/AFS 2007.”
Besides Koda and Sitra, award winners
of the SFIA 2006 Furniture Retailer Category will
also be featured at IFFS/AFS 2007. They are Air Division
Pte Ltd (Gold), Zen Tradition Living Pte Ltd (Silver)
and Eurosa Furniture Co (Pte) Ltd (Bronze).
The SFIA winners will join a list
of prominent international furniture companies who
will be showcasing their diverse range of quality
products at the annual trade fair, underscoring its
effectiveness as a business platform for the global
furniture trade.
Having experienced sterling results
in 2006, many exhibitors have expanded their booth
space for IFFS/AFS 2007 in order to offer larger product
varieties and to widen business opportunities. Eighteen
companies have taken up booths measuring 400-sqm or
bigger as compared with nine in 2006. Besides Koda,
some of these companies include Actona Asia (China),
COE Ltd/Milico Woodworking (Singapore), Hong Kong
and Shanghai Leather Corporation (China), Kenas Pacific
(Hong Kong), Violino (Hong Kong) and Zhejiang Kuka
Technics Sofa Manufacturer (China).
An international mix of 76 companies
will also be making their debut at IFFS/AFS 2007,
adding on to the variety and eclectic product mix
of the show. Among them are BSM NV (Belgium), Yangxin
Luyi Wenjun Classical Furniture (China), CMP Furniture
(Denmark), Sifas (France), Furniture Origins (Gibraltar),
Homeland (Indonesia), D.F Srl (Italy), Calamus Hill
Company Limited from Myanmar, Grain & Green and
Urban Foundry (Singapore), Simexa (Switzerland), Indus
Valley (United Kingdom), International Markets Group
(USA) and Khai Thien-Cattie Asia (Vietnam).
To date, more than 95 per cent
of the 36,000-sqm floor space available at IFFS/AFS
2007 has already been snapped up.
IFFS/AFS 2007 will be held from
1-5 March 2007 at the Singapore Expo. For more information
on IFFS/AFS 2007, please visit www.iffs.com.sg.
About the Singapore Furniture
Industries Council (SFIC)
The Singapore Furniture Industries Council (SFIC)
was established in 1981 as the official representative
body of Singapore's furniture industry. It currently
represents 95% of established furniture manufacturers
in Singapore, of whom 65% have subsidiary manufacturing
plants in the region including Malaysia, Indonesia,
China, Vietnam and Myanmar. Its primary roles include
promoting the interests of its members and the Singapore
furniture industry. Many of its initiatives aim to
facilitate members' exposure to the world market,
develop local talent and encourage entrepreneurship.
The SFIC also organises the annual Furniture Design
Award to spur trend-setting furniture designs from
Asia. To ensure the industry’s growth and viability,
the SFIC continues to forge close partnerships with
government and trade-related agencies to harness technology,
knowledge and information for effective strategic
planning.
About International Furniture
Fair Singapore Pte Ltd (IFFS Pte Ltd)
International Furniture Fair Singapore Pte Ltd (IFFS
Pte Ltd) is a subsidiary of SFIC, which owns 60% of
IFFS Pte Ltd. MP International owns the remaining
40% share of the company. IFFS Pte Ltd’s business
is in organising and managing furniture and furniture-related
fairs, exhibitions, shows, conferences and other events
worldwide. IFFS Pte Ltd organises the annual International
Furniture Fair Singapore, which is held in conjunction
with the ASEAN Furniture Show. The company has a six-member
Board of Directors, comprising the Chairman of the
Board, Mr James Koh, Messrs Andrew Ng, Jerry Tan and
Sim Kah Choon, all Executive Committee members of
SFIC, Mr James Chia, Chairman and Ms Sylvia Phua,
CEO of MP International Pte Ltd.
About International Furniture
Fair Singapore/ASEAN Furniture Show (IFFS/AFS)
The International Furniture Fair Singapore, held in
conjunction with the ASEAN Furniture Show (IFFS/AFS)
began in 1981 and has since grown to be regarded by
industry experts as Asia's most prestigious furniture
trade show. IFFS/AFS provides an effective marketing
platform for regional companies to venture into global
markets. As a testimony to the quality of the show,
IFFS/AFS is the first Asian-based international furniture
fair to be accepted as a member of the elite Union
des Foires Internationales, a Paris-based international
authority on trade fairs. In addition, it is the only
furniture trade event in Singapore to be awarded the
'Approved International Fair' status by the Singapore
Tourism Board. The Singapore Exhibition and Convention
Bureau also recognises the fair as a major event on
Singapore's international exhibition calendar.
Issued by : Foreword
Communications Pte Ltd
On behalf of :
International Furniture Fair Singapore Pte Ltd
For media enquires, please contact:
Jasmine Sim (Consultant)/Sylvia
Lim (Senior Associate)
Foreword Communications Pte Ltd
Tel: +65 6338 5918
Email: jasmine@foreword.com.sg
/ sylvia@foreword.com.sg
Quek Chin Tuan (Chief Executive
Officer)/Juliana Gan (Assistant Marcom Manager)
IFFS Pte Ltd
Tel: +65 6569 6988
Email: chintuan@iffs.com.sg
/ juliana@iffs.com.sg
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