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SINGAPORE, 28 August 2006
- For the first time, the International Furniture
Fair Singapore Pte Ltd has a waiting list of interested
companies wanting to participate in the International
Furniture Fair Singapore 2007/24th ASEAN Furniture
Show (IFFS/AFS 2007), as the choice premium locations
in the show have been snapped up.
As of 15 August 2006, more than
six months away from the start of the show, more than
80% of the exhibition space have already been booked
by eager exhibitors. Meanwhile, due to the overwhelming
demand for large premium space along the main aisles
at the show, the organiser of IFFS/AFS 2007 has a
waiting list of companies wanting more than 2,000
sqm of nett space.
Mr Jerry Tan, Chairman of the Advisory
Panel for IFFS/AFS 2007, commented, “This phenomenon
of a waiting list of exhibitors is a strong reflection
that the show is growing from strength to strength.
It is a happy problem that we are facing, but it is
nevertheless a problem. We are working hard to find
ways and means to satisfy all the extraordinary demands
for premium space at IFFS/AFS 2007.”
Another clear sign of the show’s
strong growth is that more than 50 loyal and repeat
exhibitors have increased their space requirement
at IFFS/AFS 2007. One of these repeat exhibitors,
Mr Kenny Koh, Managing Director from Star Furniture,
Singapore, remarked, “We have increased our
space significantly for the IFFS/AFS 2007, simply
because we have proven results from the past show
and believe IFFS can help our company grow and expand.”
Similar in thoughts, Mr David Azanza,
Vice President, from Berde Plants, The Philippines
commented, “We needed the exposure in overseas
markets and saw how IFFS could be used as a strategic
resource to complement our company, so we decided
by increasing our presence in size and frequency,
we would be able to achieve our goals in a short time.”
Besides loyal repeat exhibitors,
IFFS/AFS 2007 will also welcome some 76 new exhibitors.
One of these new exhibitors, Mr Scott Kahn, Director,
Furniture Origins, Gilbraltar said, “Singapore
is the natural choice for our Asian debut, considering
its pro-business infrastructure and strategic location.
We are excited to reap gains by participating in IFFS/AFS
2007 and I believe it will expand our market reach
regionally and internationally.”
Active promotion for the show has
also begun right after last IFFS/AFS 2006. The IFFS/AFS
website is already taking in pre-registration requests
and as of 15 August 2006, there were 11% more pre-registrations
compared to the pre-registrations recorded as of 15
August 2005 for IFFS/AFS 2006. From September, IFFS
Pte Ltd will initiate a series of fortnightly lucky
draws to further encourage online pre-registrations.
The organiser is also stepping up its promotional
activities in major buyers’ markets, as well
as key growth markets like India and Russia, where
participation in furniture shows and roadshow presentations
will be conducted.
Mr Quek Chin Tuan, CEO, IFFS Pte
Ltd, summed it up best, “Last year, we were
quietly confident that IFFS/AFS 2006 would be a landmark,
successful show. Now, based on the enthusiastic exhibitor
sales and visitor pre-registrations, we are even more
confident that IFFS/AFS 2007 will surpass previous
IFFS/AFS shows in terms of its success. But we are
not resting on our laurels, as we continue to work
hard to make IFFS/AFS 2007 the best show in its 24-year
history.”
For more information on IFFS/AFS
2007, please visit www.iffs.com.sg
About the Singapore Furniture
Industries Council (SFIC)
The Singapore Furniture Industries Council (SFIC)
was established in 1981 as the official representative
body of Singapore's furniture industry. It currently
represents 95% of established furniture manufacturers
in Singapore, of whom 65% have subsidiary manufacturing
plants in the region including Malaysia, Indonesia,
China, Vietnam and Myanmar. Its primary roles include
promoting the interests of its members and the Singapore
furniture industry. Many of its initiatives aim to
facilitate members' exposure to the world market,
develop local talent and encourage entrepreneurship.
The SFIC also organises the annual Furniture Design
Award to spur trend-setting furniture designs from
Asia. To ensure the industry’s growth and viability,
the SFIC continues to forge close partnerships with
government and trade-related agencies to harness technology,
knowledge and information for effective strategic
planning.
About International Furniture
Fair Singapore Pte Ltd (IFFS Pte Ltd)
International Furniture Fair Singapore Pte Ltd (IFFS
Pte Ltd) is a subsidiary of SFIC, which owns 60% of
IFFS Pte Ltd. MP International owns the remaining
40% share of the company. IFFS Pte Ltd’s business
is in organising and managing furniture and furniture-related
fairs, exhibitions, shows, conferences and other events
worldwide. IFFS Pte Ltd organises the annual International
Furniture Fair Singapore, which is held in conjunction
with the ASEAN Furniture Show. The company has a six-member
Board of Directors, comprising the Chairman of the
Board, Mr James Koh, Messrs Andrew Ng, Jerry Tan and
Sim Kah Choon, all Executive Committee members of
SFIC, Mr James Chia, Chairman and Ms Sylvia Phua,
CEO of MP International Pte Ltd.
About International Furniture
Fair Singapore/ASEAN Furniture Show (IFFS/AFS)
The International Furniture Fair Singapore, held in
conjunction with the ASEAN Furniture Show (IFFS/AFS)
began in 1981 and has since grown to be regarded by
industry experts as Asia's most prestigious furniture
trade show. IFFS/AFS provides an effective marketing
platform for regional companies to venture into global
markets. As a testimony to the quality of the show,
IFFS/AFS is the first Asian-based international furniture
fair to be accepted as a member of the elite Union
des Foires Internationales, a Paris-based international
authority on trade fairs. In addition, it is the only
furniture trade event in Singapore to be awarded the
'Approved International Fair' status by the Singapore
Tourism Board. The Singapore Exhibition and Convention
Bureau also recognises the fair as a major event on
Singapore's international exhibition calendar.
Issued by : Foreword
Communications Pte Ltd
On behalf of :
International Furniture Fair Singapore Pte Ltd
For media enquires, please contact:
Jasmine Sim (Consultant)/Sylvia
Lim (Senior Associate)
Foreword Communications Pte Ltd
Tel: +65 6338 5918
Email: jasmine@foreword.com.sg
/ sylvia@foreword.com.sg
Quek Chin Tuan (Chief Executive
Officer)/Juliana Gan (Assistant Marcom Manager)
IFFS Pte Ltd
Tel: +65 6569 6988
Email: chintuan@iffs.com.sg
/ juliana@iffs.com.sg
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