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IFFS working with 3F
on joint promotions to entice more visitors to both
fairs
Singapore, 28 September
2007 – The International Furniture
Fair Singapore/ASEAN Furniture Show 2008 (IFFS/AFS
2008) has garnered even stronger response as a result
of the recent date change. Since the new dates were
announced, IFFS/AFS 2008, which is now scheduled for
9 to 12 March 2008, has received an increase of 15
per cent in visitor pre-registration numbers. The
strong surge in visitor numbers is testimony of the
event’s high standing amongst players in the
international furniture trade circuit.
The organiser of the annual fair,
IFFS Pte Ltd has also been pumping up its promotion
efforts to attract visitors. In particular, IFFS Pte
Ltd is working closely with the International Famous
Furniture Fair (3F) in Dongguan, China on a series
of promotional activities to encourage furniture buyers
to visit both fairs. This is the first time IFFS/AFS
is engaged in joint marketing efforts with a Chinese
furniture show.
Mr Quek Chin Tuan, Chief Executive
Officer of IFFS Pte Ltd, said: “We have received
much positive feedback on the new dates that offer
more convenience and benefit global industry players
seeking to cover more grounds within the Asian furniture
trade show circuit. We have seen a corresponding surge
in visitor pre-registration numbers and exhibitor
bookings since the announcement and see these early
confirmations as a vote of confidence in IFFS/AFS
2008.
“IFFS/AFS 2008 will now
take place just a few days before 3F, the first show
on the major China furniture trade show calendar.
We have tied up with the organisers of 3F to jointly
raise awareness for our fairs and provide ease of
travel between the two shows. We are confident that
international buyers will find the wide range of products
on display at IFFS/AFS and 3F more than adequate for
all their Asian sourcing needs. Coupled with our expanded
efforts to promote IFFS/AFS internationally, we hope
to draw larger numbers and collectively create a more
vibrant Asian furniture trade show circuit,”
added Mr Quek.
To boost visitorship figures for
IFFS/AFS 2008, IFFS Pte Ltd has raised its visitor
promotion budget by 150 per cent to hit more than
S$1.5 million. As part of the joint promotion with
3F, flyers which contains information on both IFFS/AFS
2008 and 3F 2008 will be mailed out in October 2007
and January 2008, along with preregistration forms
for both shows.
Joint roadshows will also be held
in Mumbai, India and Krakow, Poland, two countries
which have been identified as up-and-coming furniture
importers. Travel and accommodation worries will also
be minimised with attractive airfare and hotel packages
developed for buyers from the US market.
IFFS Pte Ltd is also aggressively
courting buyers through direct mailers, email broadcasts,
marketing presentations and advertising efforts.
Collaterals are available in Japanese,
Korean, French, Italian, Portuguese and Russian for
dissemination in non-English speaking countries. In-depth
event materials have also been developed specially
for Japanese and Korean buyers.
To maximise exposure of IFFS/AFS
2008 to the global furniture trade fraternity, the
fair is set to receive advertorial and editorial coverage
in 140 trade publications across 30 countries. IFFS
Pte Ltd is also present at important trade shows around
the world such as the Las Vegas Market in the USA,
Furniture China in Shanghai, China, the High Point
Fall Market in High Point, USA, imm cologne in Cologne,
Germany and Meuble Paris in Paris, France. In a demonstration
of the Fair’s pull as a one-stop sourcing platform
for quality products, many key buyers have already
confirmed their attendance for IFFS/AFS 2008.
Mr Elias Emergui, President of
S.E.E. Imports, USA said: “IFFS/AFS is just
like fine wine – it gets better and better with
age. I am glad to hear of the new dates for next year,
as that certainly shortens my transit time and makes
it more convenient to attend the shows in Asia. I
am looking forward to finding more great sources from
around Southeast Asia at the show."
Mr Joe Martin, Furniture Controller
of Associated Independent Stores Ltd (AIS), United
Kingdom reaffirms the rewarding prospects at the fair.
He said: “As the largest independent UK buying
group, AIS attended the International Furniture Fair
Singapore (IFFS/AFS) and found the merchandise on
offer both innovative and commercially appealing.
The date change will also offer us an even smoother
route in Asia and allow us to achieve more in a shorter
time. We are delighted to hear that the show continues
to grow and it will be a must for our 2008 diary."
IFFS/AFS 2008, which will occupy
seven halls at the Singapore Expo, is the largest
in the show’s 25-year history. Besides the jump
in visitor pre-registration numbers, local and foreign
exhibitors have also responded positively to next
year’s fair. To date, 90 per cent of the total
nett floor space of 44,000 sqm has been booked.
For more information on IFFS/AFS
2008, please visit www.iffs.com.sg.
About International Furniture
Fair Singapore Pte Ltd (IFFS Pte Ltd)
International Furniture Fair Singapore Pte Ltd (IFFS
Pte Ltd) is a subsidiary of SFIC, which owns 60 per
cent of IFFS Pte Ltd. MP International Pte Ltd owns
the remaining 40 per cent share of the company. IFFS
Pte Ltd’s business is in organising and managing
furniture and furniture-related fairs, exhibitions,
shows, conferences and other events worldwide. IFFS
Pte Ltd organises the annual International Furniture
Fair Singapore, which is held in conjunction with
the ASEAN Furniture Show. In addition, IFFS Pte Ltd
and MP International have launched the International
Hospitality Furniture Expo, which will be held in
Bahrain from 3 – 5 September 2007. The company
has a six-member Board of Directors, comprising the
Chairman of the Board, Mr James Koh, who is Presidential
Advisor to SFIC, Mr Andrew Ng, the current SFIC President,
Messrs Jerry Tan and Sim Kah Choon who are Vice-Presidents
of SFIC, Mr James Chia and Ms Sylvia Phua, Chairman
and CEO of MP International Pte Ltd respectively.
About International Furniture
Fair Singapore/ASEAN Furniture Show (IFFS/AFS)
The International Furniture Fair Singapore, held in
conjunction with the ASEAN Furniture Show (IFFS/AFS)
began in 1981 and has since grown to be regarded by
industry experts as Asia's most prestigious furniture
trade show. IFFS/AFS provides an effective marketing
platform for regional companies to venture into global
markets. As a testimony to the quality of the show,
IFFS/AFS is the first Asian-based international furniture
fair to be accepted as a member of the elite Union
des Foires Internationales, a Paris-based international
authority on trade fairs. In addition, it is the only
furniture trade event in Singapore to be awarded the
'Approved International Fair' status by the Singapore
Tourism Board. The Singapore Exhibition and Convention
Bureau also recognises the fair as a major event on
Singapore's international exhibition calendar.
Issued by : Foreword
Communications Pte Ltd
On behalf of :
International Furniture Fair Singapore Pte Ltd
For media enquires, please contact:
Juliana Teo (Associate
Account Director) / Jasmine Sim (Senior Consultant)
/ Sylvia Lim
(Consultant) / Alanna Yeo (Associate)
Foreword Communications Pte Ltd
Tel: +65 6338 5918
Email: juliana@foreword.com.sg
/ jasmine@foreword.com.sg
/ sylvia@foreword.com.sg
/
alanna@foreword.com.sg
Quek Chin Tuan (Chief Executive
Officer) / Chua Siew Bee (Senior Marketing Communications
Executive)
International Furniture Fair Singapore Pte Ltd
Tel: +65 6569 6988
Email: chintuan@iffs.com.sg
/ siewbee@iffs.com.sg
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