Why Exhibit?

Reasons to Exhibit at IFFS

1. New Venue, New Experience

An award-winning event venue conceived by world-renowned architect and urban designer Moshe Safdie, Sands Expo and Convention Centre is strategically located at the heart of Singapore’s Central Business District. Witness stunning and picturesque views, state-of-the-art facilities, and top-notch entertainment, shopping, dining, arts and culture options. Be part of a first-rate fair, at a world-class destination.

2. Make an International Statement

Open your doors to welcome over 19,000 retailers, architects, interior designers, franchisees, hospitality buyers, distributors, e-commerce owners, and more. Spanning over 90 countries, we give you the opportunity to take your products and services to places you’ve never-ever dreamt of, as we are the leading, de facto international fair in ASEAN. With our hosted buyers programme, you can be sure to meet the who’s who of the industry, worldwide!

3. Taking Your Brand to Great Heights

We believe that your brand is worth more than just the physical platform that you’ve booked with us. Send us your marketing collaterals early, and we will provide opportunities to feature your brand on our website, across social media platforms, and even in our e-newsletters! With a combined total of over a quarter million viewers and readers, your brand will be known around the world in no time at all.

4. Invite Your Customers

Invite your past, existing, and potential customers to view your products at one of our six well curated halls. In fact, exploit Singapore’s geographical position and excellent infrastructure and transportation systems, and use our fair as a springboard to your loyal supporters. A Chinese exhibitor expecting an Australian customer? No problem, Singapore is right where all of you want to be, and we know you will be here.

5. What’s New

What better way to showcase your latest and newest collections, than at our fair? With an amazing line-up of over 100 international media representatives, including the prestigious International Alliance of Furnishing Publications and other award-winning trade and design publications, take your brands and products to the next level. Wow them with what you have to offer, and who knows, you will be next on the cover page of one of these magazines in the future.

6. Stay in Touch

With dedicated business matching services before, during, and after the fair, this remains a must-have channel to optimise your sales and lead generation strategy. Welcome our visitors with open arms, follow-up with them fast, and before you know it, the next business deal is just around the corner.

7. Just for You

To thank you for being a part of us, we are offering you a host of luxurious benefits:

Special discounts at selected Marina Bay Sands outlets, including celebrity chef restaurants
Exclusive room rates at Marina Bay Sands, and other partner hotels
Attractively priced tickets at selected attractions in Singapore

8. Our Credentials, Your Promise

We understand your needs more than anyone else. Unlike other fairs, we are organised by the industry, the Singapore Furniture Industries Council. An internationally-recognised and award-winning fair, we have almost four decades of experience since our inaugural event in 1981, and is well supported by DesignSingapore Council, Enterprise Singapore, and the Singapore Exhibition and Convention Bureau.

Javier Serrano
MAIORI Design Co. Ltd
Hong Kong

We chose to exhibit at IFFS to consolidate our current market and to look for new markets in Asia and the U.S., and I believe we’ve met our targets at the show. IFFS serves as the meeting point for our contacts and prospects, and I appreciate the effort the show has put into re-branding itself.

Evita Palad
Far East Furniture

Visitor response has been great and we’ve been kept busy since the show started.

HALO Creative & Design Limited
Hong Kong

Based on what we’ve experienced, the visitorship is international and of high calibre. We’ve received a number of enquiries from new Asian, European, and Middle Eastern companies, so the team has been kept busy. IFFS was a great show for us – we’re happy with our results.

Willem KROON
Woven+ B.V.
The Netherlands

IFFS has exceeded our expectations yet again. We had a good show last year, and it’s even better this time around. The number of visitors at our stand on the first day was overwhelmingly good – we weren’t able to attend to everyone, which was a happy problem we had on hand.

Yasemin Gunduz
Cilek A.S. Mobilya

We wanted to expand our presence in the APAC region and felt that IFFS was a good choice due to its central location

Justin Wheatcroft
Square Roots

In the last few days, we met with our existing clients and made valuable, new connections here at IFFS. I’m very happy with what we’ve received – in particular, contacts for new retailers in markets we were not as strong in previously. I’ve always liked IFFS for the quality visitors and strong brands it attracts, and I think the organisers should definitely continue to focus on that area of strength.

Suzanne LEI
STEP Furniture Manufacturer Sdn Bhd

Participating in IFFS allows us to showcase our wide range of high quality furniture and unique designs to potential customers, and to generate numerous business opportunities.

Ichiba Co., Ltd.

As an international platform, IFFS attracts professionals from all over the the world, and we were able to meet and engage with visitors from different sectors and countries. This definitely helps to widen our base of prospects.

James KOH

KODA exhibits at IFFS yearly because it’s the best platform for product introduction. The premium exhibitors are gathered here, so we see all the right buyers – the ones looking for premium products.

Jeffrey YONG
Eurosa Furniture Co. (Pte) Ltd

We’re here to introduce our products to the industry, and more importantly, to see our existing customers in order to tighten our relationship with them and remain connected. This is our ‘home show’ so we’re able to do all the networking that we need to do very well here. I’ve met a lot of buyers that come here to source quality furniture, be inspired by design, and to gain new ideas.

Georges Bonichon
Les Jardins

IFFS/AFS is the place to be to meet quality buyers and buyer delegations. We met some of our customers with whom we have a long-term relationship with through IFFS and new customers continue to knock on our doors even after IFFS has ended.


The partnership that we have with IFFS is a special one, as we practically ‘grew up’ with the show. It’s a well-run event and the show team has always been open to explore marketing ideas with us. For those reasons, IFFS is an ideal platform for us to launch new collections each year. We’ve met a good variety of people this time, including retailers, distribution partners for new territories, and also specifiers for hospitality projects. Supplying to projects isn’t something we’ve done before, so it’ll be a brand new opportunity for us, if it goes through.

Karen LAI
Resource Decor
Hong Kong

It’s our third time exhibiting at IFFS and we’re very happy with the tremendous response that we’ve gotten so far. Things were so busy at our stand on Day 1 that we wished there were more of us to handle all the enquiries! I think the show has a solid reputation and it draws in a good, international crowd. We’ve received high quality visitors and plenty of media interest at IFFS this year, which is exactly what we had hoped to achieve.

Chirag JAIN
Just Wood

As a manufacturer and exporter of Indian wooden furniture, my main objective is to meet importers and distributors who are keen on bringing our products to their markets. We managed to meet people from literally all over the globe, including buyers from the ASEAN region, Europe, Americas, and Australia. We are 100 percent certain of returning for the next edition.


I believe the new venue will pique people’s curiosity, and a different audience will be keen to come see the fair. Some of our customers come specially to meet with us here, and we’ve also received quality new leads from all over the world — from as far as South America, South Africa, and Europe. It was a fruitful time here at IFFS, and we’ll be there at MBS next year!

Saurabh MANGLA
Sam & Sara
Creative Head

IFFS is the only furniture show we participate in within Asia. We’ve grown substantially thanks to the overwhelming support from IFFS, SFIC, and other exhibitors, who gave us the confidence to fire away with our ideas. Specifically, IFFS helps to increase the exposure of local design talents to the global design industry. Singapore has much to show to the world, and everybody stands to benefit from the move.

Ryota Yokozeki Studio

I’ve always dreamt of being able to design for companies around the globe, be it in Australia, Asia, the UK, or in Europe, and IFFS is helping me in my journey with its many international buyers and visitors. My friend was the one who introduced me to IFFS — we were both very impressed by what IFFS offered, so I decided to participate.


Global markets are picking up and we’re here as a 17-company pavilion to bring Indonesia products to worldwide audiences. The IFFS platform helps our companies to gain good international visibility, so we hope to continue this collaboration at the new venue next year and beyond.


Our pavilion features 16 companies this year, and in total, IFFS 2018 welcomes over 50 Indian exhibitors, the largest group of Indian companies ever to participate at this show. Our companies are able to meet serious international buyers here, from Australia, New Zealand, and even Latin America. The feedback we’ve received so far is that this year’s result has already been better than last year’s. We look forward to more positive business exchanges over the next few days.

Adam WU

It’s our first time exhibiting here, at the Outdoor Boulevard. Though visitor quantity wasn’t as high as we’re used to, the quality of visitors to our booth has been high. We’re happy with our results and are keen to return. With the new venue, we hope to receive visitors of even higher quality next year.


Asif design group has been exhibiting at IFFS for 8 years in a row. Thought trade shows are generally not seeing high traffic, I still invest in a few important shows a year. We have two booths at IFFS 2018 because I wanted to be sure to maximise my opportunities here. I’m positive about the move to MBS and may consider a larger booth next year.

Yonathan SUTANTO
PT Mandalindo Tata Perkasa
Marketing Manager

The last time we exhibited here was seven years ago, so we decided to return again to grow our pool of leads. We have made some good connections so far, and even made a positive, unexpected connection for our other business.

Jenny TANG
Abest Casting
Managing Director

We are exhibiting here for the first time to test the market and collect leads. The next venue is something to consider as we’re hoping to meet a greater pool of international buyers who are keen on our style of outdoor furniture.

Think Outside
International Sales & Customer Service Manager

It’s our first time exhibiting at IFFS so we’ll have to see how the leads pan out over the next few months. This is the only show in Southeast Asia that we’re participating in this year. We’re here to reach international audiences and have positive expectations about the results.

Sandrine GIRAUD
Sandrine Giraud

I’m looking forward to the show moving to MBS as I had taken part in M&O for two years before joining NOOK Asia. This is my second year here and though the show is a little quieter, the quality of visitors is high, and I’ve had positive responses so far. If it makes sense for the brand, we will be back again next year.