Why Exhibit?

Reasons to Exhibit at IFFS

1. Approved International Fair (AIF)
International Furniture Fair Singapore is an Approved International Fair (AIF). This is an endorsement by the Singapore Exhibition and Convention Bureau (SECB) attesting to the quality and international appeal of our show. You will be assured of:

  • Reaching a significant number of regional and international trade visitors.
  • Participating in an event that receives marketing support from the Singapore Tourism Board (STB) through its website, e-newsletters and press releases.
  • Being eligible for Double Tax Deduction (DTD) if you are a Singapore-registered company exhibiting in this event and not enjoying any tax relief under the Economic Expansion Incentives Act.

Click here to find out more about AIF and DTD.

2. Unparalleled Reach
IFFS/AFS, together with NOOK Asia, are shows well attended by around 25,000 trade buyers and visitors from over 100 countries. With invited and hosted programme for top-notch buyers from around the world, the show encompasses a wider reach of potential buyers.

3. Platform for Showcasing
Designed to create buzz and excitement, IFFS provides multiple platforms and stages for exhibitors to showcase their products and launches in a more impactful way.

4. Get your Big Break
IFFS provides an exclusive showcase and new opportunities for young, promising designers and design entrepreneurs, from the region.

5. International Media Reach
IFFS/AFS and NOOK Asia enjoy worldwide editorial and media coverage across 30 countries, with attendance from more than 60 key trade journalists.

6. Blazing Track Record
With over 30 years of experience and accolades under its belt, IFFS/AFS with co-locating show, NOOK Asia, remain one of the world’s distinctive platforms for the latest trends and cutting edge designs in the furniture fraternity. The trilogy of show further establishes itself as a leader in the marketplace.

7. Rewarding Experience
The world-class showcase of IFFS/AFS and NOOK Asia is held in a safe, convenient and accessible destination – Singapore, with world-class exhibition venue and amenities. To complete your experience, Singapore is a city with distinctive blend of tourism offerings, from vibrant nightlife to ethnic cultures and culinary delights.

 8. Organised By the Industry, For the Industry
A subsidiary of the Singapore Furniture Industries Council, IFFS Pte Ltd.’s proven industry knowledge connects buyers with the world’s market leaders. It further serves as a platform to enhance more business opportunities and transactions in totality.

Javier Serrano
MAIORI Design Co. Ltd
Hong Kong

We chose to exhibit at IFFS to consolidate our current market and to look for new markets in Asia and the U.S., and I believe we’ve met our targets at the show. IFFS serves as the meeting point for our contacts and prospects, and I appreciate the effort the show has put into re-branding itself.

Evita Palad
Far East Furniture

Visitor response has been great and we’ve been kept busy since the show started.

HALO Creative & Design Limited
Hong Kong

Based on what we’ve experienced, the visitorship is international and of high calibre. We’ve received a number of enquiries from new Asian, European, and Middle Eastern companies, so the team has been kept busy. IFFS was a great show for us – we’re happy with our results.

Willem KROON
Woven+ B.V.
The Netherlands

IFFS has exceeded our expectations yet again. We had a good show last year, and it’s even better this time around. The number of visitors at our stand on the first day was overwhelmingly good – we weren’t able to attend to everyone, which was a happy problem we had on hand.

Yasemin Gunduz
Cilek A.S. Mobilya

We wanted to expand our presence in the APAC region and felt that IFFS was a good choice due to its central location

Justin Wheatcroft
Square Roots

In the last few days, we met with our existing clients and made valuable, new connections here at IFFS. I’m very happy with what we’ve received – in particular, contacts for new retailers in markets we were not as strong in previously. I’ve always liked IFFS for the quality visitors and strong brands it attracts, and I think the organisers should definitely continue to focus on that area of strength.

Suzanne LEI
STEP Furniture Manufacturer Sdn Bhd

Participating in IFFS allows us to showcase our wide range of high quality furniture and unique designs to potential customers, and to generate numerous business opportunities.

Ichiba Co., Ltd.

As an international platform, IFFS attracts professionals from all over the the world, and we were able to meet and engage with visitors from different sectors and countries. This definitely helps to widen our base of prospects.

James KOH

KODA exhibits at IFFS yearly because it’s the best platform for product introduction. The premium exhibitors are gathered here, so we see all the right buyers – the ones looking for premium products.

Jeffrey YONG
Eurosa Furniture Co. (Pte) Ltd

We’re here to introduce our products to the industry, and more importantly, to see our existing customers in order to tighten our relationship with them and remain connected. This is our ‘home show’ so we’re able to do all the networking that we need to do very well here. I’ve met a lot of buyers that come here to source quality furniture, be inspired by design, and to gain new ideas.

Georges Bonichon
Les Jardins

IFFS/AFS is the place to be to meet quality buyers and buyer delegations. We met some of our customers with whom we have a long-term relationship with through IFFS and new customers continue to knock on our doors even after IFFS has ended.


The partnership that we have with IFFS is a special one, as we practically ‘grew up’ with the show. It’s a well-run event and the show team has always been open to explore marketing ideas with us. For those reasons, IFFS is an ideal platform for us to launch new collections each year. We’ve met a good variety of people this time, including retailers, distribution partners for new territories, and also specifiers for hospitality projects. Supplying to projects isn’t something we’ve done before, so it’ll be a brand new opportunity for us, if it goes through.

Karen LAI
Resource Decor
Hong Kong

It’s our third time exhibiting at IFFS and we’re very happy with the tremendous response that we’ve gotten so far. Things were so busy at our stand on Day 1 that we wished there were more of us to handle all the enquiries! I think the show has a solid reputation and it draws in a good, international crowd. We’ve received high quality visitors and plenty of media interest at IFFS this year, which is exactly what we had hoped to achieve.