Reasons to Exhibit at IFFS
International Furniture Fair Singapore is an Approved International Fair (AIF). This is an endorsement by the Singapore Exhibition and Convention Bureau (SECB) attesting to the quality and international appeal of our show. You will be assured of:
- Reaching a significant number of regional and international trade visitors.
- Participating in an event that receives marketing support from the Singapore Tourism Board (STB) through its website, e-newsletters and press releases.
- Being eligible for Double Tax Deduction (DTD) if you are a Singapore-registered company exhibiting in this event and not enjoying any tax relief under the Economic Expansion Incentives Act.
Click here to find out more about AIF and DTD.
2. Unparalleled Reach
IFFS/AFS, together with The Décor Show & furniPRO Asia, are shows well attended by around 25,000 trade buyers and visitors from over 100 countries. With invited and hosted programme for top-notch buyers from around the world, the show encompasses a wider reach of potential buyers.
3. Platform for Showcasing
Designed to create buzz and excitement, IFFS provides multiple platforms and stages for exhibitors to showcase their products and launches in a more impactful way.
4. Get your Big Break
IFFS provides an exclusive showcase and new opportunities for young, promising designers and design entrepreneurs, from the region.
5. International Media Reach
IFFS/AFS and The Décor Show enjoy worldwide editorial and media coverage across 30 countries, with attendance from more than 60 key trade journalists.
6. Blazing Track Record
With over 30 years of experience and accolades under its belt, IFFS/AFS with co-locating shows, The Décor Show and furniPRO Asia, remain one of the world’s distinctive platforms for the latest trends and cutting edge designs in the furniture fraternity. The trilogy of show further establishes itself as a leader in the marketplace.
7. Rewarding Experience
The world-class showcase of IFFS/AFS and The Décor Show is held in a safe, convenient and accessible destination – Singapore, with world-class exhibition venue and amenities. To complete your experience, Singapore is a city with distinctive blend of tourism offerings, from vibrant nightlife to ethnic cultures and culinary delights.
8. Organised By the Industry, For the Industry
A subsidiary of the Singapore Furniture Industries Council, IFFS Pte Ltd.’s proven industry knowledge connects buyers with the world’s market leaders. It further serves as a platform to enhance more business opportunities and transactions in totality.
Quotes from Exhibitors
“We chose to exhibit at IFFS to consolidate our current market and to look for new markets in Asia and the U.S., and I believe we’ve met our targets at the show. IFFS serves as the meeting point for our contacts and prospects, and I appreciate the effort the show has put into re-branding itself.”
MAIORI Design Co. Ltd | Hong Kong
“Visitor response has been great and we’ve been kept busy since the show started.”
Far East Furniture | Philippines
“Based on what we’ve experienced, the visitorship is international and of high calibre. We’ve received a number of enquiries from new Asian, European, and Middle Eastern companies, so the team has been kept busy. IFFS was a great show for us – we’re happy with our results.”
HALO Creative & Design Limited | Hong Kong
“IFFS has exceeded our expectations yet again. We had a good show last year, and it’s even better this time around. The number of visitors at our stand on the first day was overwhelmingly good – we weren’t able to attend to everyone, which was a happy problem we had on hand. ”
Woven+ B.V. | The Netherlands)
“This is our fourth time exhibiting in IFFS and we chose to come back year after year due to the good experiences we’ve had in the past. We’ve always managed to establish some sales from the leads gathered at each participation. The visitor traffic is good this year, and I’m quite pleased with the quality of the visitors we’ve met.”
STEP Furniture Manufacturer Sdn Bhd | Malaysia
“We’ve exhibited at IFFS for the last two years. Both times, we’ve received great responses from the visitors, and that’s the main reason why we decided to return again this year. Compared to other similar shows in the region, I feel that IFFS tends to draw in more buyers from the EMEA region, in addition to visitors from Southeast Asia. And that’s good because it opens up the market for businesses like ours.”
Merry Yard International Enterprise Corp. – Lagoon| Taiwan
“Participating in IFFS allows us to showcase our wide range of high quality furniture and unique designs to potential customers, and to generate numerous business opportunities.”
STEP Furniture Manufacturer Sdn Bhd | Malaysia
“As an international platform, IFFS attracts professionals from all over the the world, and we were able to meet and engage with visitors from different sectors and countries. This definitely helps to widen our base of prospects.”
Ichiba Co., Ltd. | Japan
“KODA exhibits at IFFS yearly because it’s the best platform for product introduction. The premium exhibitors are gathered here, so we see all the right buyers – the ones looking for premium products.”
KODA Ltd | Singapore
“We’re here to introduce our products to the industry, and more importantly, to see our existing customers in order to tighten our relationship with them and remain connected. This is our ‘home show’ so we’re able to do all the networking that we need to do very well here. I’ve met a lot of buyers that come here to source quality furniture, be inspired by design, and to gain new ideas.”
Eurosa Furniture Co. (Pte) Ltd | Singapore
“IFFS/AFS is the place to be to meet quality buyers and buyer delegations. We met some of our customers with whom we have a long-term relationship with through IFFS and new customers continue to knock on our doors even after IFFS has ended.”
Les Jardins | France
“The partnership that we have with IFFS is a special one, as we practically ‘grew up’ with the show. It’s a well-run event and the show team has always been open to explore marketing ideas with us. For those reasons, IFFS is an ideal platform for us to launch new collections each year. We’ve met a good variety of people this time, including retailers, distribution partners for new territories, and also specifiers for hospitality projects. Supplying to projects isn’t something we’ve done before, so it’ll be a brand new opportunity for us, if it goes through.”
d-Bodhi | Singapore
“It’s our third time exhibiting at IFFS and we’re very happy with the tremendous response that we’ve gotten so far. Things were so busy at our stand on Day 1 that we wished there were more of us to handle all the enquiries! I think the show has a solid reputation and it draws in a good, international crowd. We’ve received high quality visitors and plenty of media interest at IFFS this year, which is exactly what we had hoped to achieve.”
Resource Decor | Hong Kong